When I bought CrossFit Wilmington in December, my goal was simple: to provide the best possible, and most welcoming environment for the pursuit of fitness in the entire area. That meant a clear focus on doing the best things for the best people in the best possible way. It’s still our goal, but it did require a few changes along the way.
One of the primary focuses in my professional life is consistency. Consistency in the way I treat clients, and consistency in business practices. If we show favoritism it invalidates the service we are trying to provide. Every single member should get the same attention and respect when they walk in the door, no one is better than the next. That is something that I am proud of here at CFW.