CrossFitters, from our beginning, have been different… everything we do goes against the grain. We see things differently and step outside of contemporary ideas of fitness. But are we losing that and becoming part of the blind herd? In one very specific case, I would say “yes”. Some of our charitable support is linked to the same projects and products that are making corporations for profitable. We are being duped, just like the rest of the American sheeple.
A few years ago CFW placed a ton of effort in having our members participate in a fundraiser for breast cancer awareness called the “Run for Tatas”. It seemed like a great idea… I mean, who is not for “tatas”? A few weeks after the race a breast cancer survivor emailed me with a link to the website www.ThinkBeforeYouPink.org. She urged me to read into it. I did and was baffled. I knew charities are profitable organizations and many people get rich off them, but like most of us, I figured more good was done by most charities than bad. However, I was completely floored by the information on the Think Before You Pink site. It opened my eyes to the BS associated with the Pink Ribbon. Since that time, I’ve stayed away from and kept CFW removed from the Pink promotions. The only mention was last year when I posted this article on the topic.
Both my Mother and StepMother died from cancer. Neither were ever offered help from any of the cancer charities that promote cancer “awareness”. So I have a personal stake in the topic. But that’s neither here, nor there. I want you to consider where your money is really going when you give to cancer awareness.
Have you thought about it… do any of us need any more awareness of cancer? Why are the charities not raising money to promote the prevention of cancer? If they did that, the ripples in our economy and culture would make it financially unbearable for many of the world’s largest pharm and chemical companies. No news organization will dime out this sham. The cable media giants are owned by the same networks that get the money from the advertisements of the companies making the products that cause cancer.
Pinkwashing is when a company or organization promote a pink ribbon product, but at the same time produces, manufactures or sells products that are linked to the disease. Think Before You Pink, and its parent Breast Cancer Action, aggressively calls out these companies and organizations. They include Eli Lilly, Avon, Yoplait, KFC, the NFL, Dansko, and many more you’ve not just heard of, but use their products.
These days ignorance is less of an excuse than ever. March, run, jump, or do a WOD for awareness? Maybe reconsider where our money goes and whether or not we should align ourselves with a symbol of hypocrisy.
Check out Breast Cancer Action on FB: www.facebook.com/BCAction